Resource
Changing Company Culture Requires a Movement, Not a Mandate
Successful cultural transformation in organizations necessitates a grassroots movement rather than top-down directives. To effectively change company culture, leaders should focus on framing the issue in a way that stirs emotion, creating a sense of urgency, and mobilizing employees at all levels to drive and sustain the desired cultural shift.
Walker, B. and Soule, S.
Harvard Business Review
